This doesn’t exactly fall under the heading of white trash news but I have to wonder if they haven’t hired someone slightly simple-minded to run the marketing over at Yum Brands.  It seems that Yum, the parent company of the venerable Pizza Hut chain, is attempting to increase their appeal with the youth market by dropping the word Pizza from their title and going with the simplified moniker “The Hut”.

One pizza too many

You would think that the mere fact that their single product offering is comprised of the number one junk food among American children would be enough to help them capture their intended demographic. Yet somehow they feel that rebranding their restaurants under a heading that calls to mind at worst a ramshackle hobo dwelling and at best the overweight galactic gangster scourge of the universe is going to up their numbers among the hip prepubescent youth.

In all fairness, I am pretty sure that the chain hasn’t served anything resembling an edible pizza in years. So perhaps this is a move to try to thwart any inevitable litigation that would arise from someone mistaking their product for that of our beloved Italian American monument to junk food. In the end Pizza’s good name is probably better off without them.

Links:

MSN Money article about the rebranding