One pizza too many

You would think that the mere fact that their single product offering is comprised of the number one junk food among American children would be enough to help them capture their intended demographic. Yet somehow they feel that rebranding their restaurants under a heading that calls to mind at worst a ramshackle hobo dwelling and at best the overweight galactic gangster scourge of the universe is going to up their numbers among the hip prepubescent youth.

In all fairness, I am pretty sure that the chain hasn’t served anything resembling an edible pizza in years. So perhaps this is a move to try to thwart any inevitable litigation that would arise from someone mistaking their product for that of our beloved Italian American monument to junk food. In the end Pizza’s good name is probably better off without them.

Links:

MSN Money article about the rebranding